12 AI News and Ratings Investors Probably Missed

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6. PROS Holdings, Inc. (NYSE:PRO)

Number of Hedge Fund Holders: 29

PROS Holdings, Inc. (NYSE:PRO) provides AI-driven software solutions for pricing, sales optimization, and airline revenue management across various industries worldwide.

On March 6, PROS (NYSE:PRO) announced plans to introduce multiple AI agents within its platform at the Outperform with PROS 2025 event. These AI-driven tools aim to advance business decision-making by combining generative AI with real-time prescriptive AI to optimize revenue and profitability.

Among the new AI agents, the Sales Assist Agent helps sales teams overcome stalled deals by providing real-time actions, while the Rebate Assist Agent identifies opportunities for rebates and automates their creation. Additional AI agents will be unveiled at the conference, scheduled for May 12-14, 2025, in Las Vegas. PROS Holding’s Chief Product Officer, Sunil John commented:

“The well-documented problem with Generative AI is that it can produce inaccurate or speculative outputs, especially with numbers and calculations. By combining the power of PROS proprietary Prescriptive AI models with Generative AI, businesses can apply real-time prescriptions and insights to drive precise, actionable decision-making—ensuring accuracy, circumventing AI hallucinations and delivering a direct impact on the bottom line.”

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