4. But Not Too Simple
While it may be wise to think of a simple business name, don’t oversimplify either, according to Entrepreneur. If you do, your company’s purpose may be too vague and therefore uninteresting. (Though there are some exceptions like Sony and Apple.) Plus, Business Insider says this may box you in in case you expand your services later on. Give a slight hint as to your mission through your title, and you’ve found a happy medium.
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