2. Use Modern Technology to Your Advantage
The Balance advises finding a business name that will rank high in SEO or search engine optimization. Rather than making sure your name begins with an A so you appear first in phone books and directories, ensure that you “get your business to show up in a search engine query” and “use SEO techniques when building your website or blog.” This company also advises making sure your acronyms are appropriate as well. A name like “Awesome Sewing Services” may put you in a real bind.
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