5. Free People
If the cache that accompanies name association is any basis for judging a brand, Free People may have a bit of a leg up on the competition. The daughter company of Urban Outfitters, this Philadelphia-based retailer has made a name for itself offering bohemian apparel and lifestyle clothing, shoes, swimwear, and accessories, all at an affordable price point. With over 30 years of experience in the women’s fast fashion space, Free People’s ability to adapt to changing times is part of what has made it such a formidable brand among stores like Lulu’s, Tobi, and Nasty Gal.
