3. Dove – Real Beauty
Prior to Dove’s most successful marketing campaign, they were being overshadowed by numerous brands on a saturated market. They found out that only a few percentage of women interviewed considered themselves beautiful which marked the start of their campaign. The campaign helped widen the narrow definition of beauty and helped people get involved with making women feel empowered about their looks. The campaign was so successful that it prompted other brands to try and go the same direction.
