4. Old Spice: The Man Your Man Could Smell Like
Old Spice ranks 4th in our list of most successful marketing campaigns of all time. They came up with their commercial during the time that sales were starting to slow down. The research found out that women were one of the main reasons why the customer base was still alive. As such, they designed a campaign that talks directly to women. It was simple, funny, and unique helping the brand get a lot of popularity. They even followed it up by responding to the people who responded to their ad giving a level of intimacy not seen in advertising campaigns before. Old Spice is now considered one of the most successful men’s care brands in the market.
