6. Volkswagen – Think Small
The Volkswagen Think Small campaign ranks 6th on our list of most successful marketing campaigns of all time. It is considered the greatest print campaign of all time and one of the most successful campaigns before the popularity of television. Prior to their campaign, cars were thought of as big statements in terms of power and fashion. Volkswagen went the total opposite direction which turned out to be a great move as it reeled people outside of the car norm. They use the “think small” slogan to attract readers and then once they were hooked, they reeled them in with the benefits of the Volkswagen. The effectiveness of this campaign helped it become one of the 11 most successful campaigns of all time.
