1. Get a Mac
While Apple has had a lot of successful campaigns, the Get a Mac campaign is responsible for more than 40% market share growth in just the first year after the campaign. The premise of the campaign was to debate on the Mac vs. PC which ended up in a clever campaign that gave all the benefits of the Mac without being overt about it. The campaign helped the Mac’s sales and helped Apple fight against one of their biggest competitors in Microsoft. The success and popularity of this campaign helped it reach the top of the 11 most successful marketing campaigns of all time.
