2. Nicole de Bruin
Nicole de Bruin ranks second on our list of most profitable Etsy shops in 2018. It has had almost half a million sales since it was opened in 2009, which is the second highest number on Etsy. At this shop, you can choose between more than 15,000 charms and also have the chance to order an item with custom engraved tags. Nicole de Bruin was named favorite shop around 40,000 times, and it has gathered 125,000 positive reviews.
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