Known for their elegance, opulence and exquisite design, the 11 most popular luxury jewelry brands in the world have mesmerized the masses with their dazzling jewelry collections.
Luxury jewelry is a collection of fine jewelry made using high-quality diamond stones, gold, white gold, platinum, palladium, titanium, silver, or other precious stones of the highest grade. Different forms are also evolving, including but not limited to blackened gold, diamond beads, stones used in rough forms, crafty designs, etc.
These pieces are mostly worn by celebrities and eminent personalities. Chopard launched a new collection with superstar Rihanna. The 11 most popular luxury jewelry brands in the world have designed luxury jewelry for important celebrity functions, including coronations, famous weddings, and other high-end events held by famous personalities. Beautifully set, these ornamental pieces are inspired by nature and demonstrate the liveliness and spirit of animals and flowers.
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For further jewelry related reading, check out our list on the 10 Most Profitable Jewellery Business Ideas and Opportunities.
The gems and jewelry market is expected to be worth $442 billion by 2022. According to the American Psychological Association, luxury jewelry is purchased based on a combination of psychological, cultural and economic factors. Though it may cost you a great deal, doing so can boost self-esteem, social status, and also defines one’s personality. If you have the kind of skill to do so or simply want to dream big, don’t miss our list of the 10 Most Expensive Jewelry Brands.
Like many consumer goods, the jewelry market is also evolving with changing consumer preferences and trends. For example, the advent of online jewelry shopping and growing brand consciousness are two such emerging trends in jewelry shopping. Today the customer is not just looking for a unique piece, but also for an overall shopping experience. Interestingly, luxury jewelry is currently on the cusp of changing shopping habits. While some people still prefer to go out and shop in style in luxurious boutique stores, others like to browse online from the comfort of their homes.
According to a report by Deloitte, jewelry is one of the most sought after goods in the luxury products category, with one in every five consumers buying luxury jewelry. Watches and jewelry are the most purchased items in this category in emerging markets such as Russia and the UAE. Rising consumerism in emerging markets is also driving sales of luxury goods. However, the sale of luxury jewelry is impacted by economic and political conditions, as well as currency fluctuations. For example, 2016 saw a large fall in luxury Swiss watch exports, driven by weakness in Asian markets.
Starting on the next page, we have listed the 11 most popular luxury jewelry brands in the world based on the common choices between three websites: Globe Luxurie Decode, Jewelry Info Place, and Jewelry Trends, and then ranked them based on the number of stores they have, including boutiques and authorized retailers.
Head to the next page to begin the list!
11. Mikimoto
1899 – Tokyo
Number of Stores – 38
First up on our list of the 11 most popular luxury jewelry brands in the world is Mikimoto. Established in 1899 in Tokyo by Mikimoto Kokichi, who pioneered the art of making cultured pearl, Mikimoto is known for its exquisite pearls and elegant designs. Mikimoto jewelry is a fine blend of Japanese craftsmanship and European finesse. Mikimoto engages in every step of the process, from procurement to designing, manufacturing and selling. The company has stores in London, Paris, New York, and other major cities. The company now has an extensive line of quality items consisting of pearl, diamond, and jewelry made from other precious stones.
10. Graff
1960 – London, UK
Number of Stores – 50
Graff is a vertically integrated diamond jewelry store that sources its materials, makes its jewels in-house and retails them through its own boutique stores. Graff, which is known for its gems jewelry, recently launched its Princess Butterfly secret watch and the Graff Venus. Graff already has stores in London, Paris, Geneva, Houston, and more, and is planning additional stores in attractive locations like Singapore, the U.S, and Japan. Graff derives almost 90% of its revenue from outside the UK. The company reported sales of $570 million in 2016.
9. Buccellati
1919 – Milan, Italy
Number of Stores – 88+
Originally an Italian jewelry and watch design company, Buccellati is now majority-owned by Chinese interests. The company has many stores around the world, including in Paris, London, New York, Tokyo, and Hong Kong and is now expanding its footprint through 88 new Buccellati boutiques in existing and new markets such as China, Asia, the Middle East, and Europe. The company is known for its subtle, yet distinctive style and offers a wide range of high jewelry, jewelry, bridal collections, watches, and silverware.
8. Chopard
1860 – Geneva, Switzerland
Number of Stores – 120+
Chopard ranks 8th in our list of the most popular luxury jewelry brands in the world. Chopard, the luxury watch and fine jewelry maker was founded in 1860. Known for its innovation, quality craftsmanship and authenticity, it has become a leading name in the high-class watch and jewelry industry. Starting as a small workshop in the Swiss mountains, today Chopard has grown internationally with over 120 boutique stores in major cities such as Hong Kong, London, Milan, Moscow, Paris, Munich, Geneva, Singapore, Berlin, and Vienna. It is a family run, vertically integrated business. The company makes 70,000 watches a year on average, and 35% of its total sales are from jewelry. Asia is a key market for Chopard.
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7. Harry Winston Inc.
1932 – New York, USA
Number of Stores – 160+
Ranking seventh on the list of the 11 most popular luxury jewelry brands in the world is Harry Winston, a wholly owned subsidiary of the Swatch Group. The company is known for its diamonds and exquisite watches. Its founder, Harry Winston, was known as the ‘King of Diamonds.’ Harry Winston has retail stores around the world, including New York, London, Paris, Geneva, Tokyo, Hong Kong, and Shanghai. The company has made some of the world’s most famous gemstone acquisitions, including the Jonker, Hope, and Winston Legacy Diamonds.
6. Dior
1950’s – Paris, France
Number of Stores – 210+
Dior is a French luxury goods company named after its founder and designer Christian Dior. Dior is a manufacturer of jewelry, watches, fragrances, makeup, and other luxury goods. The company was founded in 1946 but ventured into jewelry designing in the 1950’s. Many of its designs are inspired by a love of flowers and gardens, and the company is renowned for its rose-themed gemstone jewelry.
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5. Van Cleef & Arpels
1906 – Paris, France
Number of Stores – 230+
Van Cleef & Arpels ranks fifth on our list of the 11 most popular luxury jewelry brands in the world with more than 230 stores worldwide. A French jewelry and watch company, Van Cleef & Arpels is best known for its love of emeralds. Designed to feature flowers and fairies, Van Cleef & Arpels pieces have been worn by eminent personalities like Elizabeth Taylor, Grace Kelly, the Duchess of Windsor, and Farah Pahlavi, the first Empress of Iran.
4. Bvlgari
1884 – Rome, Italy
Number of Stores – 300
Bvlgari is one of Italy’s oldest jewelry makers, with a history tracing back to the early 1880’s. The company diversified into watches in the late 1970’s and today offers a large collection of jewelry, high jewelry, bridal collections, watches, leather goods, fragrances, and accessories. Bvlgari has stores all over the world, famous for their bold gold, colored gemstones, and diamond pieces. Bvlgari’s Serpenti collection, made in the shape of a coiling snake, is its most iconic design.
3. Cartier
1847 – Paris, France
Number of Stores – 300+
Cartier is a manufacturer of high-end jewelry and watches. Headquartered in Paris, Cartier has more than 300 boutique stores across the globe. It ranks amongst the most valuable brands in the world with annual revenue of $6 billion. Cartier uses some of the most expensive gemstones and precious metals in its jewelry. Its jewelry has been worn by King Edward VII of England, the Maharaja of Patiala, and Princess Grace of Monaco.
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2. Tiffany & Co. (NYSE:TIF)
1837 – New York, USA
Number of Stores – 300+
Tiffany is amongst the most renowned and expensive jewelry household brands in the world. Founded in 1837, the company has more than 300 stores across leading locations in Paris, London, Australia, and New York. About 46% of the company’s 2016 sales were done in the Americas region. Jewelry sales accounted for over 90% of Tiffany’s total sales. Tiffany excels in making jewelry that is elegant and flawless in design, and suitable to be worn during any and all occasions. The company is famous for its whimsical motifs like flowers and birds, and its lock and key motif.
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1. Piaget
1874 – Geneva, Switzerland
Number of Stores – 450+
Piaget tops our list of the 11 most popular luxury jewelry brands in the world with the most number of stores globally. Piaget started with watchmaking in 1874 and its ultra-thin movements became one of the company’s signatures. Driven by its expertise, boldness and creativity, Piaget was soon recognized internationally. Today Piaget has boutique stores in 80 countries across Europe, the U.S, the Middle East, Asia, and Africa. The company set a double record for the world’s thinnest automatic movement and thinnest automatic watch in 2010. The company ventured into jewelry making during the 20th century, and its wide range of jewelry today includes possession, rose, heart, limelight, and men’s jewelry. Recently the company also included colored gems in its offerings, which will be unveiled on an external e-commerce website.
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