2. Adidas
Adidas was founded in 1948 in Germany by Adolf Dassler after the same rift that created Puma. Adidas designs shoes for a wide range of activities like football, rugby, basketball, and professional skateboarding, but its three stripes and casual ‘shell toe’ sneaker are iconic. The company has been recording losses similar to Puma’s. Total revenues in 2014 were $8.1 billion.
