11 Business Books Mark Zuckerberg Wants You to Read

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2. “The Idea Factory” by Jon Gertner

Zuckerberg is passionate about innovation which is why this book is one of the resources he recommends. He says that he is very keen to find out what kind of “people, environment, and questions” trigger innovation. “The Idea Factory” highlights breakthroughs of Bell Labs, the research and development arm of AT&T. The book has a 4.5 rating on Amazon from 263 reviews with 64% of readers giving it 5 stars.

What is the book about? Bell Labs is the biggest and probably the best idea lab in the world. Over the past 60 years, we have seen innovation after innovation come out from the R&D group. Author Jon Gertner believes that the golden age of innovation came between 1920 and 1980 within Bell Labs. This book will help readers discover what it takes to innovate and uncover the benefits of investing in research.

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