The world today is filled with ads and we definitely cannot ignore the 11 biggest advertising companies in the world who are constantly captivating us with the ads they are producing. They are the big shots in the ad world and are in charge of most of the ads that we get to see around us. The amount of ads surrounding us is immensely overwhelming and as the technology is making the world around us smaller, there is just no escaping the reach of advertisement. The truth is, all our activities today round up to advertising and there is no denying that ads are affecting all our buying decisions.
Even the biggest and the most trusted brands depend on advertising for their survival, and they turn to these companies to meet their advertising needs. These ads have made brands out of the unknowns and given the well-known players the boost they needed. They are the ones behind some of the veterans like Pepsi and General Motors and have had an indispensable role in making them what they are today. They are also the creators of some of the classic ads that have become so etched into our memories.
Ad companies are responsible for the services of creating, planning, and monitoring of advertisements for its clients. The whole process hinges on great management and planning efforts but is also essentially a creative endeavor. The ad industry is amongst the most creative industries out there today since it is a service industry that concerns itself with the human psyche and what cause an impact on real people and their lives. However, it also concerns itself with media spaces and deals with its monitoring.
If you are also interested in other industry leaders, do also check out the 11 biggest oil companies in the world. That will surely give you an insight about the largest players in the oil industry.
With the emergence of new media, it is hard to both stay connected to technology and ignore ads in our everyday life. But, we do however miss to acknowledge the makers of these ads, so let’s get down to unveiling the biggest advertising companies in the world today.
11. Merkle
Ranked as the 10th largest and fastest growing CRM/direct marketing agencies in the world by Advertising Age, the company delves into various areas of marketing activities. Headquartered in Baltimore, USA, Merkle has earned many accolades to its name and has evolved into a full-fledged marketing agency from being a database marketing firm.
10. Asatsu DK
Asatsu DK or ADK , is a Japanese agency with its headquarters in Tokyo and is the third largest advertising agency in the country. The top two are also on our list of the biggest advertising companies in the world. ADK has its presence in a total of 15 countries.
9. Aegis
The London Based agency has a pretty impressive clientele which includes big brands like Disney, P&G and GM. It has a network of 5 sub-brands that each handles a different specialized area of marketing activity.
8. MDC Partners
The USA and Toronto based MDC Partners, caters to all their client’s marketing needs, delving into areas like PR, product innovation, social media management and strategic management even.
7. Hakuhodo DY Holdings
The second largest advertising agency in Japan is also the oldest in the country. It focuses on areas of print ads, TV commercials, strategic management and brand management. Clients include big Asian brands like Nissan and Suzuki, along with other prestigious ones like Apple.
6. Havas
The French company has spread its operations all around the world to become one of the biggest advertising companies in the world. It focuses on a large number of activities, including direct marketing and media planning and buying. Among its major clients are IBM and Air France.
5. Dentsu
And, the biggest ad company in Japan, also credited with producing the country’s first print ad and TV ad, is Dentsu. Along with the usual services the company also forays into certain specialized areas such as sports marketing, film investment, PR and digital marketing.
4. Interpublic Groupe
Now we get to Interpublic Groupe which is the fourth of the ‘Big Four’, as the biggest four industry players are known. Based out of New York City, it owns a three other sub-brands with its media activities being dealt by the IPG Mediabrands. It also treads into talent management and healthcare.
3. Publicis Groupe
The French multinational has a clientele studded with international luxury brands like Gucci and Hermes and has a worldwide presence with a whole range of traditional and evolved services.
2. Omnicom Groupe
Omnicom Groupe of New York has a super impressive list of brands it is responsible for, which includes Pepsi and Microsoft and caters to non-traditional niches such as interactive marketing and customer relationship management. It has a wide customer base of over 5000 customers.
1. WPP Group
Clients of WPP include HSBC and Vodafone, who are known for their great advertising campaigns that the company is to be credited for. Even with the great controversies that have surrounded it over the years the company maintains its position as the first of the ‘Big Four’ and also of the biggest advertising companies in the world.
