11 Best Stocks to Buy in Falling Markets Now

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3. NIKE, Inc. (NYSE:NKE)

Number of Hedge Fund Holders: 75

Decline in Share Price Over Past 12 Months: 26.8%

NIKE, Inc. (NYSE:NKE) markets athletic footwear and apparel. The following elements demonstrate why this company is an excellent investment choice. Firstly, as per the report for the fourth quarter of 2024, wholesale revenues were $7.1 billion, increasing 5% on a reported basis and 8% on a currency-neutral basis, indicating a strong operational performance. Also, the gross margin for the fourth quarter increased 110 basis points to 44.7%, reflecting the company’s efficiency in managing costs, leading to a higher profitability ratio for each dollar of revenue. Moreover, Nike’s strategic use of AI and Gen AI has dramatically improved the consumer experience, optimised the supply chain, and fueled product innovation. For instance, the company has developed its own generative AI model to design products using exclusive athlete data.

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