8. You Don’t Know Bo
Site rank 2, IMDb rank 8, Overall rank = 10
Directed by Michael Bonfiglio
Bo Jackson is the only athlete in the world who was an All-Star in two different major league sports, baseball and football. The legend of Bo rose to almost mythical heights when Nike released a series of commercials with the catchphrase Bo Knows, where he was featured playing almost every sport imaginable. The climax was playing the guitar with blues legend Bo Diddley. Michael Bonfiglio expertly explores the relationship between athletes’ images and their sponsors and how a single ad campaign can change our perception of an athlete.
