11 Best Internet Retail Stocks to Buy According to Analysts

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5. Wayfair Inc. (NYSE:W)

Analyst Upside: 86.95%

Number of Hedge Fund Holders: 49

Wayfair Inc. (NYSE:W) offers a range of decor, furniture, housewares, and home improvement products through its e-commerce platform. Its family of brands includes Birch Lane, Wayfair, AllModern, Joss & Main, Perigold, and Wayfair Professional. The company also offers products under its house brands, such as Mercury Row and Three Posts. Its operations are divided into US and International segments.

In a report released on April 14, Youssef Squali from Truist Financial maintained a Buy rating on Wayfair Inc. (NYSE:W), setting a $36 price target. Analysts are also bullish on the stock, as it is currently at its strongest balance sheet position in many years. It paid a significant portion of its 2025 and 2026 upcoming convertible maturities at an attractive discount and holds around $2 billion of total liquidity.

Its Q4 2024 results also showed optimistic signs, with net revenue showing positive year-over-year growth. This was attributed to notable performance in its US segment, which rose by over 1% in the quarter. Wayfair Inc.’s (NYSE:W) positive results allowed it to drive $100 million of adjusted EBITDA in fiscal Q4 2024, and deliver on its goal of around 50% year-over-year dollar growth for 2024. The company’s solid financial performance allowed it to tap into the high-yield markets, bolstering its capital structure. It ranks fifth on our list of the top internet retail stocks to invest in now.

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