11 Best AdTech Stocks to Buy According to Hedge Funds

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5) Taboola.com Ltd. (NASDAQ:TBLA)

Number of Hedge Fund Holders: 27

Taboola.com Ltd. (NASDAQ:TBLA) operates as an advertising agency. It helps publishers, advertisers, and marketers reach their target audiences by recommending personalized content, products, or advertisements to users. Taboola.com Ltd. (NASDAQ:TBLA)’s upward trajectory is expected to be aided by leveraging AI technology, expanding its advertiser base, and capitalizing on strategic partnerships and initiatives. The company’s strategic partnerships, such as a 30-year deal with Yahoo, expand its reach and further cement its market position.

Wall Street analysts believe that the partnerships should unlock a potential $1 billion in annual revenue and bring in high-value advertisers. The company also entered into an exclusive agreement with Apple which focuses on integrating native advertising in Apple News and Stocks apps. This further solidifies its position. Taboola.com Ltd. (NASDAQ:TBLA)’s strong emphasis on delivering value to advertisers, with the help of its innovative product offerings and expanding reach, should act as a tailwind.

Taboola.com Ltd. (NASDAQ:TBLA) continues to make investments in AI technologies such as Abby and Max Conversions, which should drive advertiser success and yield growth over the upcoming quarters. The company highlighted that ~91% of advertisers are already using or considering implementing Generative AI technology. Advertiser adoption for GenAI increased significantly due to their focus on improving efficiency and driving more sales.

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