10 Worst Marketing Stocks to Buy

4. Omnicom Group Inc. (NYSE:OMC)

Short % of Float: 5.93

No. of Hedge Funds as of Q2 2024: 31

Omnicom (NYSE:OMC) is a global marketing and corporate communications company. It specializes in several domains and offers services to more than 5,000 clients in around 70 countries. Its services span advertising, precision marketing, strategic media planning, and buying, public relations, commerce, and branding, customer relation marketing (CRM), and other specialty communications services. The company also offers specialized services in digital marketing, direct marketing, digital transformation consulting, interactive and mobile marketing, social media marketing, and post-production services.

Its other areas of specialization include investor relations, crisis communication, public affairs, in-store design, search engine marketing, promotional marketing, custom publishing, and other services. Omnicom (NYSE:OMC) also offers services in e-commerce operations, media execution, and market intelligence by operating Flywheel Digital as its digital commerce.

The company continued its strategic expansion strategies throughout the quarter, growing its market-leading e-commerce capabilities and retail media. At Cannes, it announced a collaboration with Amazon Ads, enabling its media teams to access Amazon’s shopping, browning, and streaming insights to directly tie CTV and linear investments to purchases made on Amazon.

Similar to other sectors across the globe, the company is focusing on expanding its generative AI solution. It expanded its e-commerce offerings and launched Omni 3.0 at Cannes in 2023. Omni 3.0, the upgraded version of AI-powered Omni, is helping the company expand its operations in precision marketing, media, and production. It also announced first-mover collaborations with Gett, Google, Adobe, Amazon, and Microsoft’s OpenAI to attain early access to their LLMs. The results of these generative AI partnerships and tools are starting to get activated in every segment in the company’s business, ranging from strategy to production to creative, precision marketing, and media.

The company announced the formation of Omnicom Production in June, which is a new practice area that amalgamates its global production units. Omnicom production operates through a collection of studios powered by latest technologies and data-driven insights to deliver best-in-class content production services. This centralization is continuously improving the company’s delivery of content to clients, making it simpler, more effective, and more integrated. In addition, it now holds the breadth of capabilities to pursue a substantial amount of incremental production revenue growth. The group boasts more than 3,000 people across major markets worldwide.