10 Worst Marketing Stocks to Buy

6. Sprinklr, Inc. (NYSE:CXM)

Short % of Float: 3.2

No. of Hedge Funds as of Q2 2024: 25

Sprinklr (NYSE:CXM) is an AI-powered marketing and advertising platform. It operates Unified Customer Experience Management, an AI-powered platform that allows customer-facing functions across the front office. The company’s specializations range from marketing to customer service, allowing collaboration across internal silos, communication across digital channels, and delivering human customer experiences by leveraging an array of capabilities.

The company’s platform builds connections between organizations and customers through around 30 digital channels. These include messaging, text, live chat, social media, blogs, news, review sites, and hundreds of millions of forums. The company’s single-codebase platform is specifically designed to manage unstructured data, offering a variety of digital use cases across the front office. The unified platform also allows customer-led governance, seamless collaboration throughout the customer journey, broad-based listening, and timely decision-making.

Sprinklr (NYSE:CXM) boasts several building blocks that are expected to support its growth and profitability. It operates in a growing and attractive market and facilitates its gold-star list of customers via an AI-powered unified customer experience management platform. It holds a differentiated leadership position in its core product suites, and also holds the position of an emerging disruptor in the CCaaS space.

During Q2 fiscal 2025, Sprinklr (NYSE:CXM) added several new customers and expanded partnerships with existing ones across all its product suites, including Ford, UBS, Planet Fitness, Grupo Bimbo, and T-Mobile. Its platform also managed to replace multiple-point solutions and social tools, including a vendor that held its place for 12 years.

Sprinklr (NYSE:CXM) has promising growth plans in place. It unifies AI-powered marketing, engagement, listening, customer service, and publishing across all its social channels. This allows the company’s teams to collaborate better, improving customer experiences in the long run. A suitable example is a global EV company that uses Sprinklr’s core product suite to facilitate its aggressive launch in several countries. Leveraging Sprinklr’s insight suite, the EV company realizes market opportunities and social capabilities to market on different channels in popular channels across various countries. The stock ranks sixth on our list of the worst marketing stocks to buy.