10 Worst Marketing Stocks to Buy

7. Perion Network, Ltd. (NASDAQ:PERI)

Short % of Float: 3.14

No. of Hedge Funds as of Q2 2024: 22

Perion Network (NASDAQ:PERI) is an Israel-based digital advertising company. It provides publishers, brands, and agencies a holistic ability to identify and resonate with their customers across all channels through high-impact creative units. These units are managed by the company’s proprietary Intelligent Hib (iHUB), which also offers cross-sell.

The company operates in three primary segments of digital advertising: social media, ad search, and display, video, or CTV. SORT technology is another technological solution from the company. SORT alternative technology operates as a machine learning model that examines millions of data combinations to develop cookieless targeting groups. These groups consist of people who react to and think about ads like one another. The company thus provides the very technology that fits a brand’s goals, fitting the brand strategy like a globe.

Perion (NASDAQ:PERI) is on the path to tackling the labyrinthine digital advertising industry using technology. It identifies, connects, delivers, and measures compelling messages across various platforms and screams, utilizing its clients’ advertising budgets to the fullest. The company made significant advancements for growth and expansion in its recent quarter, securing crucial partnerships and integrations. Powered by a strong double-digital growth rate, its core growth engines are running on positive momentum.

Last year, it acquired Hivestack, a programmatic digital out-of-home technology, and is reaping positive results from the acquisition. The company also expanded its global footprint, improved its ability to allow advertisers to deliver omnichannel experiences, and added a solid growth engine. Perion’s (NASDAQ:PERI) CTV Solutions are especially bringing out positive results. The company is leveraging its advanced location-based capabilities to drive meaningful results for advertisers. For instance, its CTV Golden Corral Campaign directs viewers to their closest restaurants, by using locations of the restaurants and integrating them into brand creatives by employing advanced dynamic creative technology.

Apart from hungry customers, commerce and retail advertisers also benefit from the company’s initiatives to drive meaningful results from retail campaigns. For example, it rolled out the click-to functionality, allowing advertisers to embed a direct-to-cart CTA inside the ad. This creates an expedited path to consumer purchase, benefitting advertisers and establishing Perion as a significant force in the field.