2.Lolitas
Where: Japan
When: 1970s
Interestingly enough, the original Lolitas weren’t about sexual excitement, but rather about modesty and quality clothing, drawing inspiration from Victorian fashion. It was only later that the subculture became connected with Vladimir Nabokov’s novel that gave them their name. There are several distinct types of Lolitas, based on their fashion choice. It is one of the rare subcultures that originated in Japan and spread globally, although without reaching the levels of popularity it has in its home country. The subculture wasn’t limited to girls only and styles like Ōji Lolita were developed for boys as well. The manga art is heavily influenced by Lolitas fashion and there are several fashion brands catering to the members of the group.
