8. Squatty Potty
Revenue Earned: At least $12.3 million
In recent years, research has suggested that the way toilets are built isn’t really the proper posture for defecation. This is because the conventional way of sitting hampers the passageway making it harder to defecate properly. Enter the Squatty Potty, a simple stool with a design that helps put the body in a proper posture while at the toilet. The simple idea gained a lot of attention through Shark Tank and is now one of the show’s most successful products.
