2. Chiara Ferragni
8,7 M followers
The former law student is no longer a fashion blogger with tremendous influence on a social media but extremely successful Italian businesswoman. In 2009 she launched a blog called The Blonde Salad, even though at the time blogs were not so successful as they are today, Chiara that ranks second in our list of most successful online businesses of 2016 managed to create one of most popular blogs ever. Even Forbes named Chiara as one of the most influential personalities of the international fashion world. Sharing her pictures from her adventures all over the world attracted people who started following her every step. People wanted to be like her, dress like her and travel the world like her. Now being the businesswoman she is, she took an opportunity in 2012 to launch her namesake brand – Chiara Ferragni shoe collection. Soon after that she started reaching millions of followers on social networks, first magazine cover, etc. and in 2016 she became the face of Pantene and Amazon international campaigns. With the help of her team she gave a transformation to her blog and now it’s more a lifestyle magazine. Needless to say, she has one of the most successful online business today and you can shop everything from her site (it is a bit pricey though).
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