Some of the most expensive TV commercials ever made are surprisingly not annoying but something that viewers have liked and enjoyed. TV ads are bound to be irritating, especially when they interrupt us in between a good movie or a baseball game but commercials in below mentioned list have not only been able to fulfill their marketing purpose but have also impressed the viewers.
Sometimes those fantastic commercials can be very expensive, and they can make people wonder – how is it worth it to spend all that money for just one commercial? But, marketing is a serious investment that can create enormous profit. If anybody wants to sell its product, they can’t avoid investing in marketing.
Those TV commercials that cause more profit and succeed in popularizing the product, are usually the ones that interrupt us when watching our favorite show. And the more popular TV show is, the more it costs to have a commercial break while airing it. What is interesting the most is that those TV shows earn money precisely from those commercials. If you are curious to find out which are some of the most profitable TV shows, check out our list of Top 10 Most Profitable TV Shows. What do you think – how much would it cost to have your commercial break while airing one of them? Pretty expensive.
Some of the big names in business like Apple, Coca-Cola & Pepsi have totally revolutionize the television commercial industry and the amount of budget they had was simply amazing – let’s take a look at some of the most expensive ads ever made.
1. Guinness Bear ($20 million)
The best thing about this ad was not the 5 star budget but the fact that it featured no celebrity or special effects. The beer itself was the star and the commercial had some excellent domino engineering. It is hardly a 2 minute ad, which reveals the brand’s famous tag line “Good things come to those who wait” at the end.
2. George Bush ($14.2 million)
This might come as a surprise to some in our list of most expensive TV commercials ever made. At the time of the tragic incident of World Trade Center, G. W Bush was the president of the United States. In 2004 when Bush had to win the re-election, he ran an emotional TV commercial featuring a little girl whose mother died during the 9/11 tragedy.
3. Aviva Insurance ($13.4 million)
Aviva Insurance in an attempt to educate their customers about their new brand name had to spend as many as $13.4 million. To do this they hired services of various stars like “Walter Willis”, “Damon Furnier”, “Eleanor Gow” etc. What they showed through this commercial was that changing a name should not be a hindrance to success.
4. Chrysler 200 ($9 million)
More than the vehicle or company itself, this commercial was about the comeback of Detroit, as the Motortown. Detroit was once the richest city in America but suffered a huge set back when the automobile industry moved south. The commercial starred “Eminem” and showed how the city has survived the worst of times but came back strongly.
5. Carlton Draught ($9 million)
This ad of the Australian beer makers featured hundreds of sky divers jumping from a plane carrying a huge “Carlton Draught.” This commercial generated huge sales revenue to the company and is ranked number five on our list of most expensive TV commercials ever made.
6. Pepsi Co ($7.53 million)
Probably one of the most talked about super bowl ads ever. It was aired in 2002 and starred the ever gorgeous “Britney Spears” who travelled through time. The ad was successfully able to put the company’s message through and Pepsi decided to retain Britney the following year.
7. Honda ($6.5 million)
Honda has always been known for their top of the line, affordable vehicle. The company has spent an impressive amount of $6.5 million just to make sure that consumers understand this fact. This commercial features no stars but uses a domino effect that brilliantly shows different component of the cars flying and coming together.
8. Ferrari ($3.9 million)
Ferrari is the makers of one of the speediest and classy vehicles. This particular ad features many of the past models and is elegantly directed to catch the attention of car lovers. The reason behind such a grand budget is the fact that this commercial made use of many Ferrari vehicles.
9. Go Daddy ($2.4 million)
This one is probably one of the funniest ads in the list, starring the famous diva from World Wrestling Entertainment – “Candice Michelle.” The ad shows sizzling Michelle, directing people who want to buy a domain to visit Go Daddy. This commercial, for some reason got banned by Fox but Go Daddy became the number one site in domain registration few months later.
10. Apple ($600,000)
This was the start of Apple and Macintosh – and we all know where the tech giant stands now. This TV commercial might be last on our list of most expensive TV commercials ever made but is the most famous one. This ad touched the emotional side of the viewers and was aired in 1984.
