10 Makeup Companies That Do Not Test on Animals

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5. Colourpop

Ranking fifth on our list of 10 makeup companies that do not test on animals is Colourpop, a neophyte brand that’s steadily gaining popularity due to its reasonably-priced products that are also well-made. It is most lauded for its trendsetting liquid lipsticks, which come in matte, satin and other finishes, but it also offers highly pigmented eyeshadows in a color range as extensive as those of its lip products. With a customer demographic that is especially trend-focused, its products are “priced for experimentation”, while keeping formulas luxurious. Established in 2014, this Los Angeles-based makeup company does not test on animals, saying it is proud to be “wallet friendly and bunny approved.”

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