Shopaholics agree that the 10 hottest selling products in the USA in 2018 gained the title because they’re just items you cannot go without.
It’s no secret that Americans love stuff. From websites, to big box stores, everywhere you look there are products waiting for you to buy them. We’ve become so bad with out materialism, that one option of a product just doesn’t cut it, so when you go to a store you have 20 different brands of laundry detergent to choose from. With this obsession for “stuff” comes a ton of waste and environmental problems, but that argument’s for another day. Anyway, what is considered as a “hot product” pretty much changes on a weekly basis as there are just so many products and interests out there. One week it might be a food item, while another, it might be a toy (which is especially true around the holidays). Last year, Insider Monkey came up with a list of the 10 hottest selling products in USA in 2017, but obviously that list has drastically changed today.
To research this list, we obviously had to take into account the product trends for 2018. This basically refers to what consumers are most interested in at the moment. Many of these products end up being niche products that target a specific group of people, which is easy to do online. For some examples, check out our list of the 10 best selling products online in 2018 that takes a look at the top e-commerce products. Experts suggest some of the best selling niche products and most popular products to sell online are those in which you can build a community around. For example there are online communities dedicated to health, unicorns, slime, and a ton of other random topics.
The world’s most popular consumer-voted award for product innovation is the “Product of the year” (POY). It was founded in France over 30 years ago, and today, POY works in more than forty countries with the similar purpose of guiding customers to the best products in their market and offering rewards to manufacturers for innovation and quality. More than 40,000 customers’ votes support the POY seal in the U.S. alone. This phenomenon acts as a shortcut for buyers in the hypermarket saving both their cash and time. The award offered to the respective manufacturers of the winning products includes a strong marketing message that is proved to enhance product trial, publicity, distribution, and sales. The product of the year accepts entries from consumer packed items on an annual basis. These products are expected to have been launched within the year before with an actual demonstration of innovation.
From statistics, Product of the Year in the USA surpasses category sales performance by 38.1%. The effectiveness of the Product of the year logo on a package compared to the word “New” is 25%. For this post, we have consulted Product of the Year USA (which utilized a study by Kantar TNS), Metrilo, A Better Lemonade Stand and Google. From these sources, we came up with a list of “Winning products” that are trending on Google Trends from the least selling (relatively speaking) to the hottest sales in the U.S. These products are guaranteed the right to use the POY seal in communications of marketing for 24 months.
Get your credit card ready for our list of the 10 hottest selling products in the USA in 2018.
10. Copper Chef Deep Square Pan
Category: Cooking
This Copper Chef square pan is a replacement for your roasting pan, wok, fryer, steamer, frying pan, rice pan and stock pan. The square shape of this pan creates an allowance extra cooking space. The pan is made of a non-stick material that avoids food from sticking to it. It’s right for all cooks! Tristar Products, Inc. sells this product at a retail price of $39.99.
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Category: Convenience Meal
The main focus of Imagine Super soups is based on healthy ingredients such as fresh red lentils with a spray of pomegranate juice to give a great source of vitamin A and fiber. In addition to that, they use all organic ingredients. These soup products typically retail at a price of $3.99.
Category: Car Care
Valvoline brought in its current motor oil packing design in October 2017 – the Easy Pour Bottle. Being among the world’s leading packaging innovations in the history of its brand, Valvoline changed the game bringing ease in replacing the oil. Valvoline sells this product at a retail price of $29.99
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Category: Candy Bar
Have fun with America’s favorite cookie in a new, tasty way. Unlike other chocolate candies, this stuff is packed with cream and real Oreo cookies. These crispy chocolate treats are great to have fun anytime, anywhere! Mondelez International distributes them at $0.99.
Zoltan Kiraly / Shutterstock.com
6. Sandwich Bros. Breakfast Sandwiches
Category: Food
Their baking is done fresh every day and are filled with real, great ingredients like JONES all-natural turkey sausage along with a cheddar omelet or a fluffy egg white. The baking company, Sandwich Bros, really considered the value of simple ingredients and have a partnership with the local Wisconsin companies to process the most delicious sandwiches that are also packed with proteins. The sandwiches are well packed into portions of 150 calories and are sold hot by Sandwich Bros. ready to be swallowed in a minute or less. Their retail price is at $3.99
5. ALDI Elevation by Millville High Protein Bars
Category: Snack
Coming in halfway through our list of the hottest selling products in the USA in 2018, we have a snack from the popular, global grocery chain ALDI. As the name suggests, these snacks are packed with a combination of several ingredients. Each bar contains minerals, 13 vitamins and 20 grams of proteins. Elevation by Millville High Protein Bars are offered in Chocolate Peanut Butter flavors and Mint Chocolate. They are sold exclusively by ALDI at an attractive retail price of $5.99.
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Category: Beer
The most recent to the Heineken collection of packaging configurations is the COOLERPACK. This is an innovation pack of 18 that allows you to chill the Heineken by just removing the top to their case and including ice. Get the best solution to outdoor parties from Heineken USA for $18.99
3. Schwarzkopf Gliss Ultimate Repair Anti-Damage Mask
Category: Beauty
Are you in need of healthy, strong hair? The Ultimate Repair Anti-Damage Mask is here. This beauty product is a well-designed item packed with different important nutrients featuring the Keratin Concept. Irrespective of the cause of damage, this Anti-Damage Mask leaves you with best shiny hair. You can get it for around $8 on Amazon.
2. Duncan Hines Perfect Size For 1
Category: Bakery
Have fun with these freshly baked yummies anytime, anywhere! This is a great baking innovation from Duncan Hines just for you to enjoy, that way you don’t have to bake a whole cake just to fulfill a craving. The cakes are perfectly sized in 27 different tasty flavors. They also have no preservatives which is an added bonus. You can order a box on Amazon for $2.50.
Category: Air Care
To top our list of the 10 hottest selling products in the USA in 2018, we have a Febreze (which just about everyone has in their home). This product has the power to neutralize odor. It has a special double formula that makes it great for eliminating odors from both fabric and air. FEBREZE ONE has no strong perfumes, no dyes nor aerosols. The original manufacturer’s package is refillable and you can access it from Procter & Gamble at a retail price of $5.99
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