In this article, we shall discuss 10 free and low-cost marketing ideas for small businesses. To skip our detailed analysis on how to help SMEs (small and medium enterprises) thrive and compete within the current economic landscape, go directly and see 25 Free and Low-Cost Marketing Ideas for Small Businesses.
10. Create Visual Content
Instead of using texts, small businesses can create pictures and videos to create visual content. This content can be used to attract a large quantity of consumers and can be created using free software like Canva.
9. Set up a Google Business Profile
Setting up a Google Business Profile is 100% free and can be highly beneficial for a small business. It adds the business to Google’s directory and makes it visible on Google Maps and Google Search.
8. Use Hashtags
Hashtags are an effective way to reach an audience and consumers. On free social media platforms like Instagram, users can search hashtags using keywords which in turn, increases reach.
7. Tag People and Brands on Social Media
Small businesses can tag their loyal customers and fellow brands from the same industry to attract new clients and enhance their following. This simple and free method can increase brand awareness significantly.
6. Keep Up With Industry Trends
In order to compete with other brands, small businesses should be up-to-date with current trends and news. Adopting and integrating current trends while marketing a brand is a free yet effective method.
5. Recycle Your Content
One of the most effective ways to promote a small business is to re-use old, popular content. One can transform their old content into a webinar or a video for a new look.
4. Get Connected with LinkedIn
LinkedIn is a major social media platform where small businesses can interact with other professionals from the industry without any cost. However, it is important to stay active to increase reach.
3. Earn Word-Of-Mouth
One of the most impactful yet free marketing methods is using word-of-mouth. Giving your customers a great experience through the small business enables word-of-mouth and attracts new consumers.
2. Develop an Email Marketing Plan
A conventional yet effective way to promote small businesses is by developing an email marketing plan. Through this, small businesses can send emails to potential and existing customers to increase brand recall. One of the most prominent email marketing ideas is sending promotional emails to keep consumers informed and engaged.
1. Post and Engage on Social Media
One of the most important and easiest ways to promote small businesses is to consistently post and engage on different social media platforms. Increasing social media engagement is a free way to promote the small business online while creating a brand personality. There are multiple social media platforms including Facebook, Instagram, and LinkedIn that can help small businesses connect with consumers.
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