10 Firms Kick Off Trading Week Stronger

4. Celsius Holdings Inc. (NASDAQ:CELH)

Shares of Celsius Holdings jumped by 5.85 percent on Monday to end at $35.62 apiece as investor sentiment was fueled by an investment research firm’s rating upgrade for the company.

On the same day, analysts from Truist raised CELH’s stock rating to Buy from Hold previously, saying that the company is capable of cornering the women’s market. It also markedly raised its price target for the company to $45 from $10 previously.

According to Truist, its rating upgrade was supported by CELH’s acquisition of the Alani Nu brand, which used to cannibalize its sales. It said it expects the deal to help investors look past the company’s challenges in 2024 and the start of 2025.

CELH posted an impressive stock performance last week, helped by PepsiCo’s move to expand its healthy drinks category.

PepsiCo, which owns a significant stake in CELH, recently entered into an agreement to acquire prebiotic soda brand Poppi for $2 billion. The news dribbled into CELH, which produces a range of fitness and energy beverages under the brand Celsius.