10 Firms Kick Off Trading Week Stronger

8. Fox Corporation (NASDAQ:FOX)

Fox Corp. grew its share prices by 3.42 percent on Monday to end at $56.60 apiece as investors bought up on news that it attracted 125 new blue-chip advertising companies since the US election.

In a news interview, FOX President for Ad Sales Jeff Collins said: “Historically, after an election, networks will see ratings dips. When we saw an acceleration in ratings, we saw new advertisers coming in.”

More advertisers are now joining the network after suffering a pullback in 2018 following a comment from its former host Tucker Carlson about immigrants making the US “poorer and dirtier” that spurred huge advertisers such as T-Mobile to pull ads from his program.

Consumer goods company Procter & Gamble also stopped running ads during Carlson’s nightly show but returned to the same slot in 2023 when he was ousted from Fox.

According to Collins, the network is partly benefiting from a decline in the more expansive traditional television universe, with audiences preferring online.