10 Firms End Friday Strong; 3 Reach All-Time Highs

6. Primo Brands Corporation (NYSE:PRMB)

Primo Brands extended its winning streak for a fourth straight day on Friday, adding 2.47 percent to its valuation to close at $35.30 apiece as investors gobbled up shares in the company following an influencer’s TikTok video that showed a specific bottled water produced by PRMB.

In his video, user Ashton Hall elaborated on his morning routine, saying he wakes up before 4 AM doing a flurry of activities before many start their work days. The video showed the Saratoga Spring Water, piquing investor interest in its parent firm, PRMB.

Hall’s original video earned 100 million views, sparking memes and jokes across different social media platforms.

PRMB is the company that emerged following the merger of Primo Water and BlueTriton Brands. It also owns other brands namely Ice Mountain, Pure Life, and Poland Spring.