10 Firms End Friday Strong; 3 Reach All-Time Highs

7. Braze Inc. (NASDAQ:BRZE)

Braze grew its share prices by 2.21 percent on Friday to end at $37.51 each following announcements that it would acquire OfferFit for $325 million.

In a statement, BRZE said it entered into a definitive agreement to acquire OfferFit—an AI decision company—for $325 million.

The acquisition was in line with its vision to adopt agentic AI in customer engagement, building on its existing artificial intelligence research with the planned development of Project Catalyst.

“This native AI agent is designed to help brands personalize and optimize experiences with highly relevant Journeys, Content, and Incentives,” BRZE said.

AI decision-making agents can autonomously experiment, learn, and deliver highly relevant, personalized experiences.

Subject to customary closing conditions, BRZE said it expects the acquisition to close in the fiscal quarter ending July 31, 2025.