10 Firms Defy Market Pessimism

Page 7 of 10

4. iQIYI Inc. (NASDAQ:IQ)

Chinese video streaming services iQIYI jumped by 11.5 percent to finish at $2.23 apiece as investors took heart from its efforts to upgrade its services to lure more members.

According to the company, it upgraded its Diamond VIP membership enabling members to unlock Member Express Packages without needing additional membership points or purchases.

iQIYI officially launched Member Express Packages in 2023 in China, allowing VIP members to have exclusive access to unlock final episodes, behind-the-scenes extras, and more of an airing series through membership points or purchases.

The service, first available through the hit series “Mysterious Lotus Casebook,” received an enthusiastic response upon release, with over two million VIP members redeeming through membership points on the day of its launch.

Meanwhile, 2024 saw Member Express Packages increasingly become the standard for drama lovers, with more than 10 million VIP members using the service when viewing popular shows.

Page 7 of 10