10 Firms Buck Broader Market Optimism

8. BlackBerry Ltd. (NYSE:BB)

Shares of BlackBerry Ltd. dropped by 3.66 percent or 0.14 points to finish Friday at $3.68 apiece as investors pocketed early gains after touching a 52-week high at intra-day trading.

Earlier this week, the company made a strategic decision to relaunch the QNX brand in response to the growing clamor from customers, partners, and stakeholders.

The QNX offers a wide range of safety-certified and secure software products to fuel the development of next-generation software-defined vehicles (SDVs) and mission-critical applications.

The revitalized QNX brand will debut at CES 2025, which will take place from January 7–10 in Las Vegas. The company noted that the rebranding strategy not only honors the legacy of QNX but also unlocks new streams for growth, enabling the IoT division to meet evolving market demands with precision-engineered solutions.