10 Biggest Social Media Mistakes By Companies In 2017

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  1. Adidas’ Boston Marathon e-Mail – Adidas AG
  2. In April, Adidas sent out a “poorly worded” e-mail marketing blast congratulating the participants of the 121st Boston Marathon. While the intention seemed harmless, the email’s subject line of “Congrats! You survived the Boston Marathon!!” was considered by many to be in poor taste. Online users reminded the sports apparel brand of the tragic Boston Marathon in 2013 where three people were killed and hundreds injured.

    Tooykrub/Shutterstock.com

    Tooykrub/Shutterstock.com

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