10 Biggest Social Media Mistakes By Companies In 2017

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  1. Nivea’s “White is Purity” Ad – Beiersdorf AG
  2. Nivea pulled down its “White is Purity” deodorant ad after garnering online criticism for being racist. Many people took to Facebook and Twitter to protest against the slogan, which they deemed as promoting white supremacy. In a statement to The Washington Post, Nivea’s parent company Beiersdorf Global AG said: “Diversity and inclusivity are crucial values of NIVEA. We take pride in creating products that promote beauty in all forms. Discrimination of any kind is simply not acceptable to us as a company, as employees, or as individuals.” If you want to read more about biggest social media mistakes by companies in 2017, click next.

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