10 Biggest Social Media Mistakes By Companies In 2017

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  1. Dove’s Body Wash Bottles – Unilever PLC (NYSE:UL)
  2. Dove’s attempt to redefine beauty fell a bit short when it introduced six bottles of body wash in various shapes, each of which was supposed to correspond to a certain body type. While the purpose could have been harmless, Dove’s fancily shaped bottles sparked criticism online for their supposed stereotyping of women’s body types. Definitely a mistake big enough to be on our list of biggest social media mistakes by companies in 2017.

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