10 Biggest Social Media Mistakes By Companies In 2017

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  1. Snapchat’s ‘Poor India’ Comment – Snap Inc (NYSE:SNAP)
  2. A controversial remark made by Snapchat co-founder Evan Spiegel in 2015 resurfaced in 2017 and caused quite a PR firestorm. The young CEO, in reference to his social media network, reportedly said, “This app is only for rich people. I don’t want to expand into poor countries like India and Spain.” Of course, it did not sit well with many social media users, especially in India, where the hashtag #BoycottSnapchat surfaced on Twitter. Some users also reportedly uninstalled Snapchat and gave the app a one-star rating on the iTunes store.

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