10 Best Sporting Goods Stocks To Invest In Now

7. Under Armour, Inc. (NYSE:UA)

Number of Hedge Fund Holders: 28

Under Armour Inc. (NYSE:UA) is a global leader in performance apparel, footwear, and accessories for men, women, and youth. The company offers a range of key brands and distributes its products through multiple channels, including retail and department stores, direct-to-consumer online platforms, and its own brand and factory stores.

Under Armour Inc. (NYSE:UA) experienced a better-than-expected second quarter of 2025, leading to an upward revision of its fiscal 2025 outlook. The company’s earnings per share of 30 cents and revenue of $1.4 billion beat estimates. Under Armour Inc. (NYSE:UA) has made progress in streamlining its operations. By cutting back on promotional discounts and wholesale markdowns, the company has achieved a stronger inventory position and improved gross margins in Q2 2025. Full-price sales now account for 50% of e-commerce revenue, a significant increase from 30% the previous year, reflecting improved brand strength and more effective inventory control.

Under Armour Inc. (NYSE:UA) is now aiming for EBIT margins of over 10%. Less reliance on promotions, more direct-to-consumer sales, and smarter market segmentation are expected to help increase profits. Stronger-than-expected results and a clear growth strategy have boosted analysts’ confidence in the company’s future.

Under Armour Inc. (NYSE:UA) is emerging as a potential turnaround story, challenging the investor focus on Nike and Lululemon. After its Q2 2025 earnings, the company has outlined a clear plan to refresh its brand, products, and financial performance. Under Armour’s strategy is focused on a product shift set for Fall/Winter 2025. Kevin Plank, the company’s founder, has highlighted the importance of showing “proofs of life” early, with the recent launch of a 9-month speed-to-market process, in addition to the usual 18-month product development timeline.