In this article, we are going to discuss the 10 best-selling whiskey brands in the US. If you want to check out our detailed analysis of the global whiskey market, the rising popularity of flavored whiskey, and the new whiskey RTD in the market, head to 25 Best Selling Whiskey Brands in the US.
10. Evan Williams
Insider Monkey Score: 10
This smooth, easy-to–drink Bourbon is the second-largest selling Kentucky Straight Bourbon whiskey in the U.S. The Even Williams brand is owned by the family-owned Heaven Hill Distillery.
9. Wild Turkey
Insider Monkey Score: 11
For over 60 years, Wild Turkey has been making 101 the same way, the right way! Aged in American White Oak barrels coated in the deepest alligator char, Wild Turkey 101 has an impossible-to-miss character.
In 1980, Wild Turkey’s original owner, Austin Nichols & Co., was sold to the French spirits conglomerate Pernod Ricard for a reported $100 million. In 2009, the distillery changed hands again, when Italy’s Gruppo Campari acquired it for a staggering $575 million.
8. Woodford Reserve
Insider Monkey Score: 12
The art of making fine Bourbon first took place on the site of the Woodford Reserve Distillery, a National Historic Landmark, in 1812. The perfectly balanced taste of this Kentucky Straight Bourbon Whiskey comprises more than 200 detectable flavor notes, from bold grain and wood, to sweet aromatics, spice, fruit, and floral notes.
Woodford Reserve is a product of the Brown-Forman Corporation.
7. Johnnie Walker
Insider Monkey Score: 13
With 22.7 million 9-liter cases sold worldwide, Johnnie Walker is the Best-Selling Scotch Whisky Brand in the World. Its prestige status was trumped with the launch of the super swanky Blue Label in the late 1980s, but the iconic Black Label also never lost its cache. Across the world today, a bottle of Johnnie Walker Black Label is a recognised currency and symbol of excellence.
With over 1.14 million 9-liter cases sold in 2021, Johnnie Walker Black Label is the most popular Scotch in USA.
6. Bulleit
Insider Monkey Score: 14
Bulleit Bourbon is inspired by the whiskey that was pioneered over 150 years ago. Only ingredients of the very highest quality are used. The complexity of Bulleit Bourbon comes from its unique blend of rye, corn, and barley malt, along with special strains of yeast and pure Kentucky limestone-filtered water.
Seagram acquired Bulleit in 1997 and the brand was subsequently passed down to the spirits giant, Diageo. In 2017, Diageo invested $115 million to build the brand new Bulleit distillery on 300 acres in the Louisville suburb of Shelbyville, Kentucky.
5. Maker’s Mark
Insider Monkey Score: 14
Never bitter or sharp, Maker’s Mark is made with soft red winter wheat instead of the usual rye for a one-of-a-kind, full-flavored Bourbon. To ensure consistency, every barrel is rotated by hand and the Bourbon is aged to taste, not time.
Owned by Beam Suntory, the Maker’s Mark Distillery is the sixth-largest Bourbon distillery in the world. Located in Loretto, KY, the distillery produces 16 brands, labels, and variations of Bourbon.
Maker’s Mark ranks among the Top 5 Most Popular Brands of Whiskey in the U.S.
4. Jim Beam
Insider Monkey Score: 15
America is famous for its Bourbon and Jim Beam is certainly a name that can’t be overlooked in the category. Since 1795, Jim Beam has been crafted by the Beam family and distilled with a strong sense of family values.
Owned by Beam Suntory, Jim Beam had 6.34 million cases sold in the U.S. in 2021.
3. Jameson
Insider Monkey Score: 17
Since Irish Distillers joined Pernod Ricard in 1988, Jameson has spearheaded a complete rejuvenation of the Irish whiskey category, making it the most dynamic spirits segment globally.
With 11.1 million 9-liter cases sold worldwide in 2022, Jameson is the most popular Irish whiskey in the world.
2. Jack Daniel’s
Insider Monkey Score: 18
This is a whiskey that needs no introduction. With only the finest grains, pristine water from the Cave Spring Hollow, and mellowed drop-by-drop through sugar maple charcoal, Jack Daniel’s is a premium Tennessee whiskey owned by the Brown-Forman Corporation.
With 5.43 million 9-liter cases sold in the U.S. in 2021, Jack Daniel’s ranks among the Top 10 Best Selling Whiskey Brands.
1. Crown Royal
Insider Monkey Score: 19
Made from a mixture of corn, barley, and rye distillates, Crown Royal is a blended Canadian whisky brand that was created by Seagram in 1939, and now owned by Diageo since 2000.
Diageo plc made its Super Bowl debut in 2023 with an ad for its Crown Royal Canadian Whisky, when the company bought a 30-second spot tentatively slated for the third quarter. The liquor giant has also announced plans to build a new $185 million distillery for the brand. The facility, with the capacity to produce up to 20 million liters of alcohol annually, will sit on approximately 400 acres in Ontario.
With 7.92 million cases sold in the U.S. in 2021, Crown Royal is the Best-Selling Whisky Brand in the United States.
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