10 Best-Selling Scotch Whisky Brands in the World

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1. Johnnie Walker

Insider Monkey Score: 33

With 22.7 million 9-liter cases sold worldwide, Johnnie Walker is the number one Scotch whisky brand in the world. Its prestige status was trumped with the launch of the super swanky Blue Label in the late 1980s, but the iconic Black Label also never lost its cache. Across the world today, a bottle of Johnnie Walker Black Label is a recognised currency and symbol of excellence. 

In 2022, Johnnie Walker announced its involvement in a programme to phase out the use of 183 million cardboard gift boxes from Diageo’s premium Scotch portfolio around the world.

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