3. Pechoin Natural herbal essence bb cream
BB creams are also very popular in China. This one is suitable for all skin types, and it’s made by an old Chinese beauty care company. Pechoin has been in the game since 1931. Until recently, the brand was connected with the older generation, but it was successfully re-branded, and it is now focused on younger shoppers (aged 18-25). Their enigmatic campaign motto “Choose Pechoin, as beautiful as Yongling Wang” was an absolute hit. After a week of this motto all around town, without any information on Yongling Wang, the consumers were getting more and more curious. Finally, it became known that she is Pechoin’s Head of Copy and the public loved it!
We’re positive that with the new advertisement they’ll be a source of hot new products from China for 2017, too.
