5. Baby Wipes
When it comes to babies, parents want what’s best for them and usually, the price won’t make a difference to them as they are willing to pay a little extra to get a high-quality product. Baby wipes, one of the best-selling consumer products in Brazil, recorded a positive growth in sales last year, and this is mainly because Brazilian consumers started buying more expensive wipes that last longer due to better quality. According to the research, before the economic crisis consumers actually bought regular wipes, but now prefer more expensive ones of higher quality. These wipes recorded a 6% CAGR in 2016.
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