1. Oral Care
Despite tough economic conditions, oral care or toothpaste recorded a strong value growth rate of 12% and reached the first place among 10 best-selling consumer products in Brazil, although this is partly due to increased prices. A great number of consumers with smaller budgets opted for cheaper varieties such as Colgate, but more expensive kinds also performed well in 2016. It is predicted that oral care will continue to perform well in the future.
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