10 Best Marketing Campaigns of All Time

2. “Is Pepsi OK?”

Average Ranking: 4.5

In 1988, Pepsi (NYSE:PEP) launched its campaign “Is Pepsi OK?”, which attempted to challenge the idea that Coca Cola ((NASDAQ:COKE)) was the only acceptable cola beverage. The campaign positioned Pepsi (NYSE:PEP) as an affordable alternative by creating ads that asked people “Is Pepsi OK?”. The ad included humorous and captivating responses from the consumers. The campaign was successful because it featured the consumers and demonstrated the power of catchy campaigns.