10 Best Marketing Campaigns of All Time

3. “Just Do It” 

Average Ranking: 6

In the 1980s, Nike (NYSE:NKE) realized that its competitors were selling more shoes than them, so it decided to launch the “Just Do It” campaign. Even though the campaign was short-lived, the slogan caught public attention since it personified the very spirit of sport. The campaign became incredibly successful and Nike’s (NYSE:NKE) sales skyrocketed from $800 million in 1988 to more than $9.2 billion in 1998. Thus, Nike decided to retain “Just Do It” as its company’s slogan.