10 Best Marketing Campaigns of All Time

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4. “The Most Interesting Man in the World” 

Average Ranking: 8

Dos Equis’ campaign “The Most Interesting Man in the World” features a character, who is confident, sophisticated, and uses the slogan “I don’t always drink beer, but when I do, I prefer Dos Equis. Stay thirsty, my friends”. This slogan and campaign resonated with consumers since it put forward the idea that you can also be interesting and fun after drinking the beer. The campaign is still known to be very popular and effective.

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