10 Best Kid-Friendly Stocks to Buy According to Billionaires

6. NIKE, Inc. (NYSE:NKE)

No. of Billionaires: 14

Value of total Investment by Billionaires: $3.095 billion

NIKE Inc. (NYSE:NKE) is a global leader in the athletic goods industry. The company designs, develops, markets, and sells a wide range of athletic footwear, apparel, equipment, accessories, and services worldwide under prominent brands such as NIKE, Jumpman, Converse, and Chuck Taylor. These brands are considered household names for both children & parents/ adults alike.

In the Q3 2025 earnings report, NIKE Inc. (NYSE:NKE) revenue was $11.27 billion, down 9.33% YoY, although beating analyst estimates by $231.5 million. EPS was $0.54, also beating estimates by $0.25. The company attributes the decline in sales to rising inflation, high tariffs but remains a market leader in high-quality athletic goods. It is among the best kid-friendly stocks to invest in.

Recent declines in international markets such as the Middle East, Europe, and Asia (including China & Vietnam) were the result of reduced buying by price-conscious consumers. As per the United States International Trade Commission (USITC), China is the largest importer of shoes from the United States at 37%, while Vietnam is responsible for 29.8%. China was hit with the aforementioned 34% trade tariffs, while Vietnam was hit even harder with 46%. This is likely to further impact NIKE Inc. (NYSE:NKE)’s overall revenue figure. Experts consider these conditions as an optimal time to invest in the stock to take advantage of the lower price.