10 Best Free Marketing Ideas for Small Businesses

8. Testing livestream

When you have a limited budget, you tend to search for unconventional content ideas you can implement for free. One of them is streaming online events and creating your own livestreams. They are popular with social media users and highly engaging. For example, Instagram even notifies users when an account they follow starts a livestream, which means there’s a higher chance they will see your live event and click on it.

You can also research other platforms for streaming live videos. The choice of a platform mostly depends on your target audience and your aims and goals as a business. For instance, if you have a small store with comics, games, and geek souvenirs, you can use Twitch for livestreams since it has your perfect audience. Or you can stream on YouTube as it is a very popular platform with more users than any social media platform.

9. Start a blog

Both big and small companies actively blog these days because content marketing is an inexpensive way to generate traffic and new leads. Blogging can help you improve your brand image, share your professional expertise as a small business, appeal to your potential clients with relevant and useful content, and eventually bring more traffic to your website.

You don’t need to invest into a customized blog and spend tons of money on a custom design. Instead, you can use platforms like Medium or even start a free blog with WordPress. Blogs are a popular channel for sharing business insights and stories on entrepreneurial journeys. If your content is interesting and valuable for your readers, they will surely be interested to visit your website and social media platforms.

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