10 Best Clothing Stocks To Invest In Now

2. J. Jill, Inc. (NYSE:JILL)

Analyst Upside: 40.85%

Number of Hedge Fund Holders: 15

J. Jill, Inc. is a national lifestyle brand that offers women’s apparel, footwear, and accessories. It operates through two operating segments: retail and direct channels. Apart from its core assortment, the company operates three sub-brands: Pure Jill, Fit, and Wearever. The company ranks second on our list of the 10 best clothing stocks to invest in now.

The company’s product offerings resonate with its target market, with its sweaters and core bottoms programs being particularly popular. Its cardigan assortment and more fashion-forward crochet and open stitch detailers sweaters are also key drivers of sales for the company. Since the company has a disciplined operating model, it takes appropriate action to periodically move products in season.

J. Jill, Inc. is building its brand awareness and customer file by evaluating its marketing plans and diversifying its channels. It has plans to invest appropriately in marketing, testing and learning various new ways to engage current customers and raise the profile of its brands to attract new customers. The company operates in a dynamic environment, and is leaning into the disciplines of its operating model to continue driving margin performance and generate strong cash flow.