10 Best Beauty Stocks To Buy According to Short Sellers

2. Procter & Gamble Company (NYSE:PG)

% of shares shorted: 0.93%

One of the leading beauty stocks is Procter & Gamble Company (NYSE:PG), which has also grown to be one of the biggest producers of consumer goods worldwide, with yearly sales exceeding $84 billion. Its portfolio of top brands includes more than 20 that bring in more than $1 billion in sales annually worldwide, including Pampers diapers, Charmin toilet paper, Tide laundry detergent, and Pantene shampoo. Over half of the company’s consolidated sales come from sales outside of its home market (U.S.).

The Cincinnati-based company’s beauty division, which comprises major skin and personal care brands like Olay, Old Spice, Safeguard, Secret, SK-II, and Native, and hair care brands like Head & Shoulders, Herbal Essences, Pantene, and Rejoice, accounted for 18% of the company’s net sales in 2024, excluding the corporate segment.

Although PG’s fiscal 2024 results and 2025 guidance were in line with expectations, PG’s shares fell 5%-6% as a result of weak sales growth and muted price hikes in the last two quarters.

However, this does not indicate that the company’s ability to compete is failing. P&G also adopted a more holistic approach to brand investing, which takes into account a product’s performance, packaging, brand messaging, execution in stores and online, and the value it provides to consumers and retail partners. This was done after the company started to rightsize its category and geographic reach by shedding about 100 brands about ten years ago.

Furthermore, the firm’s strategic goals, which include investing in marketing and product innovation to promote its range of everyday essentials, ensure that its brands continue to influence consumers and merchants, thereby maintaining its position as one of the Best Beauty Stocks To Buy According to Short Sellers.

It is one of the “Stocks Jim Cramer Can’t Stop Talking About.” When Jim Cramer talks about The Procter & Gamble Company (NYSE:PG), he makes the case that it would be a good investment because of its decent management, appealing dividend, and possible advantages from cheaper fuel and plastic costs. He does, however, issue a warning that stock market fluctuations are not always rational.

Procter & Gamble is in an excellent spot to satisfy rising consumer demand and provide value to shareholders because of its commitment to innovation, sustainability, and healthy cash flow.